Customer care

About Squires Kitchen Shop

Squires Kitchen Shop - Cake Decorating Supplies from the Sugarcraft Specialist

For over 25 years, Squires Kitchen Shop has been supplying high-quality cake decorating and sugarcraft products all over the world. Trading online for over 15 years, Squires Kitchen Shop offers everything a cake maker could ever need, from every day essentials like icings and colours to specialist baking equipment, tools, books and magazines.

We are proud to stock the full range of Squires Kitchen products as well as many other well-known and respected brands. With thousands of products to choose from, we’ve done the hard part for you – selecting the very best and putting them into clear and easy to navigate sections so your shopping experience is simple, fast and enjoyable.

Whether you’re a professional cake decorator or you simply love to bake, our buyers and the Squires Kitchen Shop team are dedicated to finding you the finest products, to ensure that everything you create, bake and decorate is the best it can be. All products featured are hand-picked by knowledgeable staff who are always on the look-out for the latest trends, techniques and ideas and reviewed regularly so you have the most up-to-date information.

If you have a question about a product or you just need advice on the project you’re working on, our fully-trained Customer Service team are happy to chat with you. As part of the Squires Group, we have over 30 years’ worth of knowledge in cake decorating and sugarcraft and as trusted advisors to the media we are well placed to give correct advice on all things cake.

Squires Kitchen

Squires Kitchen Sugarcraft

Squires Kitchen has been creating and manufacturing innovative and trusted products for cake decorating and sugarcraft for almost 30 years.

Squires Kitchen manufactures over 2,000 own-brand products, including the UK’s market leading flower paste, Sugar Florist Paste (SFP), and SK Fairtrade Sugarpaste, the professionals’ choice for flawless cake covering and the very first sugarpaste in the UK to be Fairtrade-certified.

With a motto of ‘Create, Bake, Decorate’ and a team of talented staff including full-time food scientists and creative designers, Squires Kitchen are passionate about sugarcraft and creating products that meet the high standards of the cake decorating community.

Squires Group

Squires Group was formed to share a passion and an extensive knowledge of sugarcraft with other creative cake makers. The Squires Group aims to nurture talent and creativity, to provide premium products and to be a source of support and inspiration to everyone who loves this specialist craft as much as we do.

Design and innovation is at the heart of everything we do, and key ingredients of the four companies that make up the Squires Group – Squires Kitchen Shop, Squires Kitchen, Squires Kitchen International School and B. Dutton Publishing.

As a family business, we have built our professional reputation by being true experts in our subject, manufacturing genuine high-quality products and by our amazingly talented staff who are passionate about giving excellent customer service to help you to achieve more in your hobby or profession.